17 Books on Media Authered by Dr. Anil K. Rai 'Ankit'

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17 Books on Media Authered by Dr. Anil K. Rai 'Ankit'

Media Studies OTHER BOOKS BY Anil K. Rai 'Ankit' Back to listing Satellite Media: Challenges & OpportunitiesAnil K. Rai 'Ankit' Item ID: A66346 List Price: $32.00 Our Price: $28.80 You Save: $3.20 (10 %) Usually ships in 1-2 days ABOUT THE BOOK DETAILS ISBN: 8183291236 Place of Publication: New Delhi Publisher: Shree Publishers & Distributors Edition: 1st ed. Year of Publication: 2006 Physical Description: viii+226p., 23cm. Book Format: Hardcover Language: English
SYNOPSIS Well-planned information architectures greatly benefit consumers and producers. Accessing a site for the first time, consumers can quickly understand it effortlessly. They can quickly find the information they need, thereby reducing the time (and costs) wasted on both finding information and not finding information. Producers of web sites and intranets benefits because they know where and how to place new content without disrupting the existing content and site structure. Today the communication technology is being used by all sorts of people and organizations-newspapers, publishers, TV stations, celebrities, teachers, librarians, hobbyists, and business people-for a variety of purposes, from communicating with one another to accessing valuable services and resources. The Internet is inhabited by millions of regular folks, “non-techies” who use it daily to communicate and search for information. It’s important to understand the significance of the Internet’s growth and popularity. This book is useful to all professionals, research scholars, media savvies and all those who wish to develop their communication skills, competency and wants to excel in their life venture. TABLE OF CONTENT -->

ABOUT THE AUTHOR --> Anil K. Rai 'Ankit' Dr. Anil K.Rai (Ankit) is the senior faculty member and Head of Mass Communication Department at VBS Purvanchal University, Jaunpur (UP) since 1998. Before joining to this University of Delhi. Dr. Rai has been engaged in media studies (at Post Graduate level) and research for more than 15 years. He worked with leading media organizations in different capacities and development more than two dozen documentary films on concurrent issues. Designed weekly, fortnightly magazines. Dr. Raihas written books like: Sanchar Kranti Aur Vishwa Jan Madhyam, Dynamics of Media, Samkaleen Kavita ke Tewar, Sanchar ke Saat Sopan etc. and research papers published in different journals of national repute in his credit. Dr. Rai organized around one and half dozen seminars and workshops on different topics of media and related areas, guiding students for doctoral degree in the field of media. He is associated with different learned bodies like: South Asia Mass Communication Programming and Research Centre (SAMPARC), NUJ (I) School of Journalism and Communication, Society for Applied Development and Research (SADAR) etc. Author has obtained his master degree and doctoral degree from Delhi University, Delhi.

Curriculum vitae of Dr. Anil K. Rai 'Ankit'

DR. ANIL KUMAR RAI
HEAD
DEPARTMENT OF MASS COMMUNICATION
VBS PURVANCHAL UNIVERSITY, JAUNPUR (U.P.)-222001
PH. NO. 09415376848, 09451709864, 09919045311
e-mail: raianilankit@gmail.com
raianilankit@rediffmail.com
mail2imsj@yahoo.co.in
www.raianilankit.blogspot.com

___________________________________________________
Dr. Anil K. Rai ‘Ankit’ : M.J.(Gold Medallist), M.A., M.Phil., Ph.D.
Delhi University, Delhi
___________________________________________________

WORK EXPERIENCE : 16 Years & 06 Months (Teaching/Research &
Media)

• Head, (Founder), Department of Mass Communication at VBS Purvanchal University, Jaunpur (U.P.), since 21st December 1998 to till date.
• Producer/ Script writer (News) at SAHARA T.V. Noida, since 22nd August 1998 to 20th December 1998.
• Director / Script Writer (T.V. Programmes for DDKs) for Vee Filmco Foto News Pvt. Ltd., Lucknow SINCE 15th Oct. 1997 to 15th July 1998.
• Lecturer (ad-hoc)/ Co-ordinator, (Founder), Journalism & Mass Communication at BR Ambedkar College (DU) Delhi, since 11th August 1994 to 30th September 1997.
• Junior Research Fellow (JRF), research project funded by UGC, Since 16th Sept. 1993 to 10th August 1994.
• Producer/ Director (T.V. Programmes), Script Writer/ Correspondent/ Associate Editor in different media organizations, like V-filmco pvt. Ltd., Mitra communications pvt. Ltd. (T.V. Programme Production Houses for Doordarshan), since 10th June 1991 to 15th August 1993.

RESEARCH ACTIVITIES :

• Principal Investigator of Major Research Project on “Role of Media in
  Women Political Empowerment” funded by
  U.G.C.(Govt. of India) New Delhi.
• Principal Investigator of a project for Science Communication funded
  by NCSTC, DST (Govt. of India) New Delhi.
• Guiding to research scholars for Ph.D. Programme.
• Editor “Indian Media Studies Journal”
  

PUBLICATION : ( Books- 17, Papers- 08, Articles- More than 200 )

WORKSHOPS/SEMINARS/CONFERENCES:
( Organized- 20, Participated- 18 )

Books-

• “Satellite Media : Challenges and Opportunities ”
• “Understanding Digital Media and Weblog Journalism”
• “Multimedia and Cyber Communication”
• “Community Journalism”
• “Sanchar Ke Saat Sopan”
• “Sanchar Proudyogiki Aur Janmadhyam”
• “Sanchar Kranti Aur Vishva Jan Madhyam”
• “Public Relations : Tools And Techniques ”
• “Communication Management : Hearing Versus Listening ”
• “Communication : Principles And Practice ”
• “Photography : Principles And Practice ”
• “Issues And Challenges Of Mass Media” (Ed.)
• “Dynamics Of Media” (Ed.)
• “Aadhunik Patrakarita Avm Sanchar Karma”
• “Patrakar Aur Patrakarita Jagat”
• “Samkalin Kavita Ke Tewar”
• “Sanchar : Paridhi Aur Vistar”
  

Research Papers –

“Impact of Mass Media on Extra Marital Affairs” (A Study of Lucknow, India), Published in Associated Content (a international journal of the people’s media company) on Feb. 03, 2007.

“Grameen Vikas Me Vigyan Sanchar Ke Chhetra Me Paramparik Sanchar Madhyamon Ki Bhoomika”(Role of Traditional Media in Rural Development in special reference to Science Communication), Published in Sanchar Shree (a journal of mass communication) from Lucknow University, Lucknow, Vol.06, Issue 04, Oct.-Dec.,2006.

“Dot Com Education & Online Services”, Published in Sanchar Shree (a journal of mass communication) from Lucknow University, Lucknow.

“Doordarshan News & Citizen’s Explanation on National Affairs”, Published in Dynamics of Media from JBD Book Distributor,New Delhi

“Patent Act : Provisions, Procedural Aspects and its Implementation”, Published in HRD Monograph, VBS Purvanchal University, Jaunpur

“Patrakarita, Samajik Sarokar aur Swayattata” Published in Abhivyakti, VBS Purvanchal University, Jaunpur

“E-Chaupal : A tool of Rural Development” , Published in Sanchar Shree (a journal of mass communication) from Lucknow University, Lucknow.

“Making Sense of 24-hour News Channels: Reliability, Response and Impediments”, Published in Issues & Challenges of Mass Media from Shree Publishers & Distributors, New Delhi-02

Articles –
More than two hundred articles, features, book reviews and interviews
in daily Hindi Newspapers, as mentioned above in print media.

PROFESSIONAL EXPERIENCE :

ELECTRONIC MEDIA

• Have experience of reporting, designing, scripting and producing T.V. programmes including ad. films.
• Produced more than 20 documentaries for Doordarshan and other satellite channels such as-Azadi Ke Matwale, Ganga : Kal Aur Aaj, Hindi Sahitya Sammelan, Kampil, Garimanmai Ganga, Jungle Mein Jeevan, Sugandh Nagri Kannouj, Prani Udyan, Kranthari Shiv Verma, India International Trade fair-96, Shikhar Ki Oar : Dr. Mata Prasad, Shiraj-E-Hindi : Jaunpur, Resettlement of Ex-soldiers etc.
• Produced 26 episodes of news based current affairs programme ‘AAJ KAL,’ & ‘NO PROBLEM’ and ‘CHARCHA MEIN’ for DD-1 & DD-2.
• Have scripted and directed 26 episodes of “Sur Sangeet” – a variety entertainment programme on Indian soldiers for Lucknow Doordarshan Kendra.
• Produced Ad. Films – Indocon U.P.S System, Bahurani Vanaspati
• Worked for Jain Satellite Television’s news based current affairs programme “KHOJ” as a free-lancer.
• Worked for SAHARA TV as Script Writer/Producer under News and Current Affairs Department.
  
  

PRINT MEDIA

Have experience of reporting; editing and layout design while editing weekly,fortnightly

and monthly magazines.

Worked as –

• Chief Editor – “Purvanchal Jansanchar” (Weekly)
• Editor – “Samay Sarokar” (Monthly)
• Co-Editor – “Janadhar Bharati” (Fortnightly)
• Co-Editor – “Maatri Chhaya” (Annual)
• Editor – “Purvanchal Patrika” (Annual)
• Editor – “Abhivyakti” (Annual)
• Have written more than 200 articles published in various leading daily Hindi Newspapers, like Rastriya Sahara, Hindustan, Swatantra Bharat etc.
  
  

ADMINISTRATIVE EXPERIENCE :

Founder Head – Department of Mass Communication, V.B.S.
Purvanchal University, Jaunpur (U.P.).

Founder Co-ordinatior- JMC Programme, BR Ambedakar College
(Delhi University), Delhi.

General Secretary – All India Media Teacher’s Association (AIMTA)

President – Purvanchal University Campus Teacher’s Association
(PUCTA)

Founder Director-ARTV Network, New Delhi

Member of Advisory Council – South Asia Mass Communication
Programming & Research Centre (SAMPARAC)

Proctor – V.B.S. Purvanchal University, Jaunpur

Convener– BOS, Department of Mass Communication, V.B.S.
Purvanchal University, Jaunpur

Member – Academic council, V.B.S. Purvanchal University, Jaunpur.

Member – Global Peace Foundation, Jaunpur.

Member – Research Advisory Board, American Biographical Institute,
USA.

President – Society for Applied Development and Research (SADAR).

Member of Executive committee, NUJ (I) school of Journalism &
Communication, Jantar Mantar Road, second floor, New
Delhi-110001

WORKSHOPS/SEMINARS/CONFERENCES:
( Organized- 20, Participated- 18 )

Organized :

• National Seminar on "Mainstream Media and Science Communication",(28th Feb.& 1st March, 2007)
• National Seminar on "Role of Media in Effective Science Communication",(28th Feb.2006)
• Workshop on Photography ,(20th –23rd Dec.,2005)
• Symposia on ‘Film and Society’, (30th Nov., 2005)
• Debate on “Women and Politics”,(25th Sept., 2005)
• National Seminar on "Media, Technology and Rural Development",(22nd –23rd Oct.,2005)
• Debate on “Women and Politics”,(25th feb., 2005)
• Debate on “Youth and Politics” , (14th feb., 2005)
• Symposia on ‘Media Management’, (16th Dec., 2003)
• Symposia on ‘Practical Aspects of Editing’, (20th Jan., 2003)
• Symposia on ‘Film and Television Production’ ,(30th Jan., 2002)
• Four days workshop on ‘Science Popularization through Cultural Activities’, (26th – 29th September, 2002)
• Seminar on ‘Hindi Ke Vikas Men Sahityakaron Ki Bhumika’, (14th September, 2002)
• Seminar on ‘Women : Media & Politics’, (2nd Sept., 2002)
• Seminar on ‘Media and its Social Responsibilities’, (12th March, 2002)
• Seminar on ‘POTO, Media and Human Rights’, (13th Nov., 2001)
• Seminar on ‘Women and Media’, (18th Oct, 2001)
• Seminar on ‘Gandhian Philosophy & its Relevance’, (2nd Oct, 2001)
• One day workshop on ‘District Correspondents : Problems & Challenges’, (2nd March, 2001)
• One day national seminar on ‘Media for People or People for Media.’, (14th March, 2001)
• Four days workshop on ‘Science Script Writing for Broadcast Media’,(16th – 19th Dec., 2001)
  
  
  

Participated :

• International Seminar on “Media and Social Perspectives”, organized by Panjabi University, Patiala (Punjab) on 11th - 13th March, 2007.
• National Workshop on Science Communication for Development of a Course Module, organized by NCSTC, DST, New Delhi at Jaipur (Rajasthan) on 29th -31st Jan. 2007.
• National Seminar on “New Media Perspectives & India”, organized by MG Kashi Vidyapeeth, Varanasi on 13th Oct., 2006.
• National Seminar on “Media and Rural Development”, organized by Lucknow University, Lucknow on 11th –12th March, 2006.
• National Seminar on “Contribution of Journalism in Freedom Movement”, organized by Gujarat Vidyapeeth, Ahmedabad (Gujarat) on 16th – 18th Feb.,2006.
• 5th National Science Communication Congress organized by BSS, ISWA & NCSTC, DST, New Delhi at Varanasi on 12th - 16st Dec.,2005.
• National Seminar on “New Innovative in Science Communication” organized by Yuva Vigyan Parishad (M.P.) & NCSTC, DST, New Delhi at Chitrakoot on 18th - 21st Nov.,2005.
• National Seminar on “Information Technology and Rural Development” organized by Lucknow University, Lucknow on 20th –21st Feb., 2005.
• Workshop on “Science Popularization through Cultural Activities” organized by Shri Dwarika Dhish Lok Sanskriti Avem Vanaspatiki Vikas Sansthan, Jaunpur (U.P.) Sponsored by NCSTC, DST, New Delhi on 09th - 10th Feb. 2005.
• National Seminar on “WTO and Entrepreneurship Development” organized by Deptt. Of Business Economics, V.B.S. Purvanchal University, Jaunpur on 07th - 08th Feb. 2005.
• Participated in National Conference on ‘Universalization of Education and Role of Media’ organized by UNICEF & Makhan Lal Chaturvedi Rashtriya Patrakarita Vishwavidyalaya, Bhopal (M.P.) from January17th – 18th , 2005.
• Participated in NGO Conference & National Seminar on Rural Development organized by Department of Applied Psychology, V.B.S. Purvanchal University, Jaunpur from December 22nd - 23rd , 2004.
• International Seminar on “Globalization and Poverty Challenges and Strategies” organized by Mahatma Gandhi Kashi Vidyapeeth, Varanasi, Uttar Pradesh on 4th-6th Dec. 2004.
  z Participated in the 4-week orientation programme conducted by UGC Academic Staff College, Himachal Pradesh University, Shimla from 14.06.2004 to 10.07.2004.
• National Seminar on “National Development and Media” organized by Mahatma Gandhi Kashi Vidyapeeth, Varanasi on 19th –20th Nov., 2003 .
• National Seminar on “Media & Technologies” organized by Lucknow University, Lucknow on 21st – 22nd Feb. 2002.
• Twelve days national workshop for media educationalists on “Script Writing & Audio–Video production Techniques.” organized by EMPC, IGNOU, New Delhi from 8th – 19th Oct. 2001 .
• Workshop on ‘TV Programme Production’ organized by EMPC, IGNOU, New Delhi on 7th Feb. 2000.
• Workshop on “Script Writing for Television News” Organised by Lucknow University, Lucknow on 16th Oct. 1999.
• International Conference on “Terrorism & Media” organized by South Asia Pacific Society. India Chapter, New Delhi on 3rd –4th March, 1998.
• Participated in a 3-week professional development programme (Refresher Course) entitled “Hindi Journalism, Translation, Functional Hindi and Linguistics” conducted by UGC Centre for Professional Development in Higher Education (CPDHE), University of Delhi from March 10th –29th, 1997.
  
  
  
  

EDUCATIONAL QUALIFICATIONS :

(PROFESSIONAL & ACADEMIC)

• Ph.D. from University of Delhi.
• M.Phil. from University of Delhi.
• M.A. in Hindi language and literature from University of Delhi.
• M.J. from Dr. Hari Singh Gour University, Sagar (M.P.)
• B.J.M.C. from Awadhesh Pratap Singh University, Rewa (M.P.)
• PG Diploma in Journalism and Mass Communication from Mass Media Centre, YMCA, New Delhi.
• PG Diploma in Translation (Hindi-English) from Bhartiya Vidya Bhavan, New Delhi.
• Certificate Course in Parliamentary Process and Procedure from the Lok Sabha Secretariat, New Delhi.
• Certificate Course in Russian and Oriya Languages from University of Delhi.
• B.A. (Hon’s) from University of Delhi.
• NET from UGC, New Delhi.
  
  

HONOUR :

National Honour - 2006 for the service in the area of Media / Media Education given by Rashtriya Patrakarita Mahasamiti.
Sanchar Shree-2005, Shree Dvarikadheesh Institute for Country Culture & Ethno-Botany.
Best Millennium Citizen Award-2004, American Biographical Institute, USA.
Ratnakar Manadal Sahitya Award- 1988, New Delhi.



OTHERS :

• Designed the first-degree (Honors) level course of Hindi Journalism and Mass Communication in the country in BR Ambedkar College of Delhi University as Co-ordinator/Lecturer, in 1994.
• Three years experience as a Counselor in IGNOU, New Delhi (at BRAC study centre) since 1994 to 1997).
• Visiting faculty at different Media Centres/Institutes/Department of Universities.
• “Saathottary Hindi Kavita Mein Dvandva” – Ph.D. Research Work.
• “Naven Dashak Ki Kavita Mein Vidroh” – M.Phil. Research Work.
• “Video Patrakarita – Shuruwat Ek Electronic Yuddha Ki”- Project Work.
• “Role of Media in Human Rights Awareness”-Project Work.
• “Glossary on Theatre Words” – UGC Project
• Resource Person of NCSTC, DST, Govt. of India for training programmes.
• “Role of Media in Women Political Empowerment” -Major Research Project.
• Represented University of Delhi in National Youth Festival 1992 at Bombay University.
• Won Various Prizes in story and Poetry Writing at Delhi state level, like Ratnakar Manadal Sahitya Award 1988 etc.
• Awarded “B” Certificate in NCC.
• Best National Service Scheme (NSS) Volunteer of year 1989 while studying in Delhi University.
  
  
  
  
  
  PERSONAL DETAILS :
  
  Date of Birth : 04th January, 1968
  Language Known : Hindi, English, Sanskrit, Russian, Oriya.
  Present Occupation: H.O.D., Since December 1998 to till date.
  Present Basic Pay : Rs. 18,600.00 Per Month.
  (after merger of 50% DA in the pay scale of Rs.
  8,000-13,500)
  Specialization : Electronic Media (T.V. Programme Production), Reporting & Feature Writing
  
  
  
  Dr. Anil K. Rai ‘Ankit’
  

Indian Media Studies Journal

www.satishserial.com

All India Media Teacher's Association (AIMTA)

Dr. AK Rai 'Ankit', Head, Department of Mass Communication, VBS Purvanchal University, Jaunpur,U.P., India alongwith Dr. HPS Walia (Head, JMC, Punjabi University, Patiala), Dr. Girija Shankar Sharma (Head, JMC, Agra University, Agra) and Dr. Manoj K. Patairia, Director, National Council for Science & Technology Communication, DST, Govt. of India, New Delhi after nomination of Office Bearers for All India Media Teacher's Association (AIMTA) at Punjabi University, Patiala, Punjab, India

All India Media Teachers Association (Regd.) (AIMTA)

·
All India Media Teacher’s Association (AIMTA)

Dr. Anil K.Rai ' Ankit', Head, Department of Mass Communicaion, VBS Purvanchal University , Jaunpur, U.P. has been elected General Secretary of All India Media Teacher’s Association (Regd), in a meeting held at Punjabi University, Patiala where 25 delegates from all over India were present.

Dr Harjinder Walia, Head, Department of Journalism and Mass Communication, Punjabi University, Patiala was elected as the President.
Dr Girja Shankar, Head, Department of Journalism, Agra University and Dr Harish Kumar, Head, Department of Journalism, Maharishi Dayanand University, Rohtak were appointed the Vice President of the Association.
Ms Sapna from Mysore was appointed as the Joint Secretary. Dr Sanjay Mishra, Jaipur; Mr Ashish Diwedi, Jaipur; Sarabjit Singh, PAU, Ludhiana and Ajay Singh Tomar from Gwalior all have been elected as the Executive Members of the Association.
While speaking on the occasion, Dr Walia informed that the chief demand of the Association is to form a Media Council on the patterns of Medical Association of India. Also there should be basic criteria for getting into the media whether print or electronic. The second demand is to revive the Department of Journalism in PAU , Ludhiana . And association will also fight to bring a check on the ongoing discrimination in media education in some Universities of India.


All India Media Teachers Association (Regd.) (AIMTA)

Vision
Journalism and Mass Communication teachers who play role of the mentors of the teachers (mass educators/media people) need more than anyone else to keep themselves updated and well equipped with teaching techniques and knowledge of the ever changing media and information technology. Unfortunately Media Teachers of the South Asia do not find any opportunity for improving knowledge of their very strong and influential field. There must be a way out to do something in this regard.

Objectives
1. AIMTA will work as a platform for the interaction and collaboration between Al1 India Media Teachers of Journalism and Mass Communication.
2. It will promote research and academic activities among its member teachers.
3. Arrange seminars and training workshops for the members.
4. Enhancement of cooperation between the media and media teachers.
5. To bring closer the media teachers of The South Asia for the exchange of their expertise and for involving them in a healthy dialogue.
6. Strive for the media development and Press Freedom.
7. Discuss ethics of media and promote responsible journalism in the South Asia.
8. Strive and plan for converting the South Asian Societies into Information Rich Societies.
9. Create awareness of Media Economy i.e. right use of the media among the people of The South Asian Countries.
10. Strive for the promotion of quality media education and media training.
11. Suggest and encourage the ways to promote professionalism in the media.
12. Strive to keep the syllabi of the media studies updated according to the needs of the time.

Performance Evaluation of Leading Television News Channels

Performance Evaluation of Leading Television News Channels
(A Study of Eastern Uttar Pradesh)

Dr.Anil K. Rai ‘Ankit’

Head, Department of Mass Communication,VBS PurvanchalUniversity, Jaunpur (UP)

In India, the hotel industry, public and private sector companies, housing colonies, high-rise buildings and co-operative housing societies pioneered the distribution of cable TV, in the mid-eighties. Flats in skyscrapers, for instance, were wired up to central control rooms from where video players transmitted programmes taped abroad, and Indian and foreign films on video tapes. Cable networks across the country have installed satellite dishes to pick up the television channels and re-transmit them via cable to around 20 million homes. At the close of the 1990s, there were over 200,000 cable networks in the country. Almost half of them were in 'building clusters' and a third in 'single-building systems. More than a third of the networks had from 250 to 750 subscriber homes and 20% and from 1000 to 1500 subscriber-homes." Siti-Cable (of the ZEE TV Network) and INCABLENET (of the Hinduja Group) are the two largest consortia in the cable business, and the majority of cable operators have joined one or the other group so as to keep up with the competition. In Bombay alone, INCABLENET has 600,000 and Siti-Cable 400000 cable connections under their control out of a total of 1200 000 connections. Small time cable operators control a mere 200000 connections.

However, direct-to-home (DTH) technology, which takes cross-border satellite programs direct to viewer’s homes without the intervention of cable operators, threatens to ruin the cable operators business. DTH television is digital and interactive, and offers up to a hundred subscription channels. The DTH revolution spread a wide variety of programs to the wide range. These programs are generally divided into general audience and special audience broadcasts. In the first category are included programs of general interest like news, current affairs, films, light music, film songs, teleplays serials, and soap operas. In the second category are included broadcasts for particular sections of the population. For example, youth programmes, women's broadcasts, children's films and other children's telecasts, quiz shows, interviews, discussions, documentaries on particulars subjects, features, docu-features, sports, educational TV (ETV), Countrywide classroom, Classical music, western music etc.
The first news channel to capitalize on the opportunity was STAR TV. Launched in 1991 with five television channels, STAR pioneered satellite television in Asia and in the process catalyzed explosive growth in the media industry across the entire region. Coupled with the opening up of Asian economies, access to satellite television redefined the viewing experience for millions. Providing more people with more choice than ever before, STAR set new standards in content, production and variety. This starts a cable TV war, which is on the step that more than two dozen news channels available in India, along with more than dozen are going to be launched very soon in the future. This creates hunger for news. News is like cricket or film in India albeit on smaller scale. It involves, evokes emotions, and makes a root for pooh-pooh channels, anchors, their opinions, and talk shows (BW, 2004). We have been a democracy where all people could watch one channel with 30 minuets of daily government sponsored news. This is making up time. But over all there are only 10 percent TV viewers watching news ( Uday Shankar, 2004).
News bulletins, general news magazines, and panel discussions of public affairs are some of the popular news programs on television. All these are either in Hindi or in English, like most other programs on the National international issues. Visuals include slides, film clips, maps, diagrams, charts and other visuals devices.
These TV channels encourage commercialization and consumerism. Today there is a cut throat competition between news channels. Although all about for their TRP and professional requirements but, to saturate their customers they are doing every thing as per demands of the market.
Existence of such a range of news channels starts a cut throat competition for the news reporters. Now, news changed its forms, presentation style, formats, language, and analytical approach (Dennis). In the mean time, the news source’s, credibility and accountability has been ignored. These news values are being affected due to factors as: direct observation of any matter by reporter may cause hindrance to interpretation of the truth, compounded selectivity, in which a reporter try to find out fact after interviewing more than one fellow, but there prejudice, nature, knowledge can influence the fact, in today’s news world, where facts are superseded by quickness demand. Actually the news process begins with when a reporter observes an event or interviews eyewitnesses who give accounts of what happened, it contains distortion because all observers see and interpret sequence of event selectively (Spencer Grant). The news channel revolution provide a kind of natural laboratory for understanding the nature of social change as nation pursues a strategy of informatization. Furthermore, the India’s cable television industry, with its reach of 35 million households, is ideally placed to be capitalized on the market for digital communication services (Rogers and Singhal). After having such an impact, involvement and interference of the society, news channels have their professional responsibilities as well as social responsibility.
In this news revolution era, where segmented reporting has been observed in different news channels, it will be very significant to know that how common people perceive it. Which features of news channels they like or dislike? What are the reasons behind that acceptance or negligence? Is a reporters view or, perception is quit good and acceptable? These are the few questions, which this study intends to answer.
Survey: A survey of television viewers was conducted in eastern Uttar Pradesh. Structured questionnaire was developed to record the reliability of the news channels and awareness level of the viewer about available channels/programme etc. The viewers were contacted personally and their responses were taken. It was a convenient random sampling, the demographical profile of the viewers also recorded.

Sampling: Convenient random sampling is one chosen purely for expedience; they are easy to find or to measure. For example, evaluations public opinion based on television news programme are taken from people conveniently in our approach.
In the present study responses were taken from those who were easily responded.

Sample Size: More than 200 viewers of different TV programmes were contacted personally and a structured questionnaire to evaluate the TV programmes was handed over them.

Findings: On the basis of the responses given by the respondents following results were obtained-

1- Television Viewers: Less than half (46%) of the respondents were watching Aaj Tak news channel, followed by NDTV 23%, DD News 21%, and rest (10%) watching Star News, Zee News and Sahara Samay.

2- News Preference: Around one fourth (23%) of the respondents reported that they preferred Star news channel which generally covers quick happenings/incidents throughout the nation as well as international, followed by balance news coverage by 21% of the respondents, while, a very few (13%) of the respondents prefer details, credibility and boldness. However, a little number (8%) of respondents voted for minute coverage and rest (35%) viewers preferred variety of news programme presentation, current affairs.

3- Awareness: Although respondents are watching news channels as per their temperament, requirement and availability, but a great majority (87%) of the respondents are aware of Aaj Tak followed by Sahara Samay 85%, Star News 80%, DD News 76%, Zee News 73% and NDTV 67%. However, very few are aware about the news channel like: Jain TV, BBC, CNN and CNBC.

4-DD News v/s Aaj Tak: Most of the respondents rated Aajtak news channel better in comparison with DD news channel. The features that make difference between these two are: quick coverage, fact details, variety of news, regional coverage, presentation style etc.

5- DD News v/s NDTV: Most of the respondents rated NDTV news channel better in comparison with DD news channel. The features that make difference between these two are: factual information, details and fast coverage, viewer participation, special coverage presentation style etc.

6 - DD News v/s Zee News: Most of the respondents rated Zee news channel better in comparison with DD news channel. The features that make difference between these two are: less advertisement, segmented news, international coverage, breaking news, reality, and presentation style etc.

7- DD News v/s Star News: Most of the respondents rated Star news channel better in comparison with DD news channel. The features that make difference between these two are: modern style of news and views, wide coverage, international coverage, critical approach, live presentation style.

8- DD News v/s Sahara Samay: Sahara Samay was rated better news channel in comparison with DD news on the basis of following features: focus on regional news, easy accessibility, minute and wide coverage, top ten news presentation and overall presentation style.

9- Importance and Credibility of 24 hours News Channels: A great majority (66%) of the respondents rated that the 24 hour news channel has gaven birth to news war, almost all news channels, news items and news programmes are sponsored by manufacturers and suppliers of consumer goods and services. That can influence news facts and its presentation, but most of the respondents denied that 24 hour news channels are decreasing the importance and credibility of news programme, and reason being – news are available every moment and that can save our time of watching news in comparison with fixed news bulletins, news variety, minute and detail coverage and accessibility of all kind of information are also the factors.While, rest (34%) reported against and attributed repetition of news items, less curiosity about the news, boring presentation etc. are features for decreasing the importance of 24 hours news channels.A great majority (75%) of the respondents accepted that a reporter’s interpretation reflects on the news stories. They also stated that it affect the stories due to manipulation by the reporters (38.7%), predictions (19.53%), publicity and personal benefits. Some time a reporter try to make news story a sensual, salable item. For the purpose they just use the language hypes, entertaining words etc.
As per the respondent’s favorite news channel for the different beat coverage, they like to watch political news on Aaj Tak (64.28%), national news on DD News (37.5%), crime news on Zee News (20.68%), international news on Star News(28.2%) & regional news on Sahara Samay (64%) . It was also observed in the study that respondents view news of different beats on different news channels but they like specially the reporting of special beats as mentioned above. Availability and time slot of special coverage are also a factor of news selectivity and channel options.

Improvements: Though the respondents have expressed word of appreciation about 24 hours news channels, but they came up with certain suggestions for improvements of news channels, an overwhelming majority (76%) of the respondents voted for improvement and focused on social issues, reduce news repetition, less commercial break, more factual coverage, and develop positive attitude of the media personnel towards the news facts and source of news/information.
Conclusion: It is clear from the above opinions of respondents that DD News should be upgraded at par with the other news channels like: Aaj Tak, NDTV, Star News, Zee News, Sahara Samay etc. and news channels should be given more autonomy of news coverage and presentation. DD News is influenced by political party in power. Unless government interference is not withdrawn from Prasar Bharti it has no future.



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